Positive Leadership

Leading with Purpose: Profit, People, and the Planet (with Fabio Barbosa)

Jean-Philippe Courtois Season 10 Episode 20

In this episode of the Positive Leadership Podcast, I have the pleasure of speaking with Fabio Barbosa, one of Brazil’s most respected business leaders and a true pioneer in purpose-driven leadership. 

From transforming Banco Real into a sustainability leader to his work at Natura &Co—one of the world’s largest B Corps—Fabio has consistently shown that it’s not only possible but essential to align profit with positive impact

We talked about his deep-rooted belief that business must serve society, his vision for regeneration in the Amazon, and the power of diversity in improving decision-making. 

🎧 In this conversation, we cover: 

  • The early experiences that shaped Fabio’s leadership values 
  • How he brought social and environmental priorities into the heart of banking 
  • Natura’s bold commitment to forest preservation and community empowerment in the Amazon 
  • What it means to be a B Corp at scale—and how it changes the way you lead 
  • Why diversity drives better business decisions 
  • And his message for the next generation of positive leaders 

I left this conversation full of energy and inspiration—and I’m sure you will too. 

If you enjoyed this episode, I invite you to listen to: 

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